{"id":22763,"date":"2026-02-25T14:50:25","date_gmt":"2026-02-25T07:50:25","guid":{"rendered":"https:\/\/www.amotravel.com\/it\/?p=22763"},"modified":"2026-02-25T16:34:41","modified_gmt":"2026-02-25T09:34:41","slug":"the-face-of-hoi-an-part-1","status":"publish","type":"post","link":"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/","title":{"rendered":"THE FACE OF HOI AN (PART 1)"},"content":{"rendered":"<p><em><b>The Ancient Town of Hoi An<\/b><span style=\"font-weight: 400;\">, with over 400 years of history, captivates travelers with its authentic charm. The iconic ochre-yellow houses, vibrant colorful lanterns, and serene atmosphere create an irresistible backdrop for photography.<\/span><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#1INTRODUCTION_TO_HOI_AN\" >1.INTRODUCTION TO HOI AN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#2HISTORY_AND_ARCHITECTURE_OF_HOI_AN_ANCIENT_TOWN\" >2.HISTORY AND ARCHITECTURE OF HOI AN ANCIENT TOWN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#3_WHAT_TO_DO_IN_THE_ANCIENT_TOWN\" >3. WHAT TO DO IN THE ANCIENT TOWN?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#Guan_Yu_Temple_Chua_Ong\" >Guan Yu Temple (Chua Ong)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#ANCIENT_HOUSES_WITH_UNIQUE_CHARM\" >ANCIENT HOUSES WITH UNIQUE CHARM<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#This_house_features_elegant_%E2%80%9Cyin-yang%E2%80%9D_tiled_roofs_and_finely_carved_wooden_decorations_The_structure_combines_residential_and_commercial_spaces_a_design_typical_of_the_merchants_from_a_bygone_era\" >This house features elegant &#8220;yin-yang&#8221; tiled roofs and finely carved wooden decorations. The structure combines residential and commercial spaces, a design typical of the merchants from a bygone era.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#Preserving_an_authentic_antique_atmosphere_this_house_stands_out_for_its_time-worn_walls_and_evocative_interiors_Visitors_can_discover_gilded_panels_and_inscriptions_carved_with_incredible_craftsmanship\" >Preserving an authentic antique atmosphere, this house stands out for its time-worn walls and evocative interiors. Visitors can discover gilded panels and inscriptions carved with incredible craftsmanship.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#CHINESE_ASSEMBLY_HALLS_ALONG_TRAN_PHU_STREET\" >CHINESE ASSEMBLY HALLS ALONG TRAN PHU STREET<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#Perfect_for_admiring_unique_architecture_with_finely_carved_decorations_Here_visitors_can_experience_the_grand_festival_dedicated_to_the_Goddess_of_the_Sea_Thien_Hau_and_capture_stunning_photographs_of_its_iconic_red_gateways\" >Perfect for admiring unique architecture with finely carved decorations. Here, visitors can experience the grand festival dedicated to the Goddess of the Sea (Thien Hau) and capture stunning photographs of its iconic red gateways.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/#THE_MAGIC_OF_HOI_AN_LANTERNS_RIVERS_AND_TRADITIONS\" >THE MAGIC OF HOI AN: LANTERNS, RIVERS, AND TRADITIONS<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22562\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-02-480x600.jpg\" alt=\"\" width=\"480\" height=\"600\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-02-480x600.jpg 480w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-02-240x300.jpg 240w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-02.jpg 841w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hoi An also wins the hearts of visitors through its exceptional local gastronomy and the warm hospitality of its inhabitants. During your journey to Hoi An, take the time to explore the historic center and stroll along the romantic <\/span><b>Hoai River<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The narrow alleys, ancient tiled roofs, and ornate community halls tell a unique story of cultural heritage. Often referred to as the <\/span><b>&#8220;Little Venice of Asia,&#8221;<\/b><span style=\"font-weight: 400;\"> Hoi An is the ideal destination for those seeking evocative and soulful travel. Walking among lanterns, artisan workshops, and traditional coffee shops offers truly unforgettable moments.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1INTRODUCTION_TO_HOI_AN\"><\/span><b>1.INTRODUCTION TO HOI AN<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Located in <\/span><b>Quang Nam Province<\/b><span style=\"font-weight: 400;\"> in Central Vietnam, the ancient town of Hoi An sits approximately 30 kilometers from the vibrant coastal city of <\/span><b>Da Nang<\/b><span style=\"font-weight: 400;\">. Due to their proximity, many travelers combine both destinations for a rich and diverse travel itinerary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In its golden age, Hoi An was a thriving international trading port. Today, it remains a living museum, preserving magnificent ancient architecture, ornate temples, and traditional wooden houses. After centuries, the city has kept over a thousand historic sites nearly intact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22560\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-03-480x600.jpg\" alt=\"\" width=\"480\" height=\"600\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-03-480x600.jpg 480w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-03-240x300.jpg 240w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-03.jpg 841w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Strolling beneath <\/span><b>moss-covered rooftops<\/b><span style=\"font-weight: 400;\"> offers a timeless atmosphere that feels worlds away from the modern pace of life. A visit is not complete without seeing the famous <\/span><b>Japanese Covered Bridge<\/b><span style=\"font-weight: 400;\">, the enduring symbol of Hoi An.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The town\u2019s vibrant <\/span><b>bougainvillea flowers<\/b><span style=\"font-weight: 400;\"> draping over ancient walls provide perfect corners for photography. Beyond its beauty, the local cuisine is another reason to fall in love with the city. Be sure to savor authentic delicacies such as <\/span><i><span style=\"font-weight: 400;\">Banh Dap<\/span><\/i><span style=\"font-weight: 400;\"> (smashing rice paper), saut\u00e9ed clams, sweet corn soup, and the world-renowned <\/span><b>Hoi An Chicken Rice<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2HISTORY_AND_ARCHITECTURE_OF_HOI_AN_ANCIENT_TOWN\"><\/span><b>2.HISTORY AND ARCHITECTURE OF HOI AN ANCIENT TOWN<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Historical Overview<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0Hoi An was established toward the end of the <\/span><b>16th century<\/b><span style=\"font-weight: 400;\"> along the banks of the <\/span><b>Thu Bon River<\/b><span style=\"font-weight: 400;\">. In its prime, it served as one of Asia\u2019s most significant international trading ports, acting as a crossroads where Chinese, Japanese, and Western merchants met to exchange goods and culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0The city\u2019s most flourishing period occurred between the <\/span><b>17th and 18th centuries<\/b><span style=\"font-weight: 400;\">. The heart of this legacy is preserved in the <\/span><b>Minh An district<\/b><span style=\"font-weight: 400;\">, where the historic center covers an area of approximately two square kilometers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22561\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-5f9ef85735ef8-700x429.jpg\" alt=\"\" width=\"640\" height=\"392\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-5f9ef85735ef8-700x429.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-5f9ef85735ef8-300x184.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-co-hoi-an-5f9ef85735ef8.jpg 1360w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Architectural Heritage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0The traditional houses of Hoi An are characterized by their unique <\/span><b>elongated &#8220;tube-house&#8221; design<\/b><span style=\"font-weight: 400;\">, typically featuring one or two stories. These structures possess narrow facades but are surprisingly deep and airy inside, often punctuated by open courtyards that invite light and wind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0The architecture of Hoi An reflects an extraordinary <\/span><b>cultural fusion<\/b><span style=\"font-weight: 400;\">, where Vietnamese, Chinese, Japanese, and Western influences are seamlessly interwoven. This unique stylistic blend has created a fascinating and perfectly preserved heritage that remains a jewel of Southeast Asia.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_WHAT_TO_DO_IN_THE_ANCIENT_TOWN\"><\/span><b>3. WHAT TO DO IN THE ANCIENT TOWN?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>The Japanese Covered Bridge (Pagoda del Ponte)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0Dating back to the <\/span><b>17th century<\/b><span style=\"font-weight: 400;\">, the Japanese Covered Bridge spans approximately eighteen meters across a small canal. Constructed primarily of wood and shielded by an elegant tiled roof, this bridge represents a magnificent meeting point between <\/span><b>Vietnamese, Japanese, and Chinese<\/b><span style=\"font-weight: 400;\"> architectural styles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22563\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/chua-cau-noi-tieng-pho-co-hoi-an-700x490.jpg\" alt=\"\" width=\"640\" height=\"448\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/chua-cau-noi-tieng-pho-co-hoi-an-700x490.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/chua-cau-noi-tieng-pho-co-hoi-an-300x210.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/chua-cau-noi-tieng-pho-co-hoi-an.jpg 1127w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0Considered the true historic emblem of Hoi An, it is not a traditional Buddhist temple. Instead, it houses a shrine dedicated to a protective deity associated with the sea and storms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0The architecture features finely carved decorations, with wooden beams displaying ancient inscriptions and ornamental motifs. The roof is crafted using traditional &#8220;interlocking&#8221; tiles. At both ends of the bridge, symbolic statues of <\/span><b>dogs and monkeys<\/b><span style=\"font-weight: 400;\"> stand guard, representing protection, loyalty, and good fortune for travelers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecco la traduzione in <\/span><b>inglese<\/b><span style=\"font-weight: 400;\"> per la sezione dedicata al <\/span><b>Tempio di Guan Yu<\/b><span style=\"font-weight: 400;\"> (Chua Ong), ideale per il tuo materiale informativo su Hoi An.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guan_Yu_Temple_Chua_Ong\"><\/span><b>Guan Yu Temple (Chua Ong)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Guan Yu Temple<\/b><span style=\"font-weight: 400;\">, also known as <\/span><b>Chua Ong<\/b><span style=\"font-weight: 400;\">, dates back to the mid-17th century. The sanctuary is dedicated to the legendary General Guan Yu, a symbol of loyalty, integrity, and justice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The temple\u2019s layout follows the traditional <\/span><b>closed-courtyard model<\/b><span style=\"font-weight: 400;\">, creating harmonious and protected spaces. Its layered structures showcase multi-tiered roofs and finely carved decorations. The complex comprises four main buildings and a spacious entrance courtyard.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22564\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/365279124_816136083559537_4327165845050929264_n-700x469.jpg\" alt=\"\" width=\"640\" height=\"429\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/365279124_816136083559537_4327165845050929264_n-700x469.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/365279124_816136083559537_4327165845050929264_n-300x201.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/365279124_816136083559537_4327165845050929264_n.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the central hall, the imposing statue of <\/span><b>Guan Yu<\/b><span style=\"font-weight: 400;\"> stands out, dressed in green robes adorned with golden dragons. Flanking him are the figures of <\/span><b>Zhou Cang<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Guan Ping<\/b><span style=\"font-weight: 400;\">, his faithful attendants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The temple hosts various ceremonies, traditional festivals, and rituals where visitors pray for protection and good fortune. It is an evocative stop for those wishing to understand the spirituality, art, and history of Hoi An. Visiting this site enriches any cultural itinerary, especially during the suggestive atmosphere of sunset.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ANCIENT_HOUSES_WITH_UNIQUE_CHARM\"><\/span><b>ANCIENT HOUSES WITH UNIQUE CHARM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The historic dwellings of Hoi An captivate visitors with centuries of history and refined artisanal details. Each house tells a story of ancient traditions, thriving trade, and interwoven cultural influences.<\/span><\/p>\n<p><b>Tan Ky Ancient House<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This residence, over two centuries old, has belonged to the Le family for seven generations. Its architecture harmoniously blends <\/span><b>Vietnamese, Japanese, and Chinese<\/b><span style=\"font-weight: 400;\"> elements. Visitors can admire precious artifacts and numerous picturesque corners, perfect for photography.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22565\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/nha-co-tan-ky-1-600x600.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/nha-co-tan-ky-1-600x600.jpg 600w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/nha-co-tan-ky-1-300x300.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/nha-co-tan-ky-1-150x150.jpg 150w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/nha-co-tan-ky-1.jpg 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4><\/h4>\n<p><b>Phung Hung Ancient House<\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"This_house_features_elegant_%E2%80%9Cyin-yang%E2%80%9D_tiled_roofs_and_finely_carved_wooden_decorations_The_structure_combines_residential_and_commercial_spaces_a_design_typical_of_the_merchants_from_a_bygone_era\"><\/span><span style=\"font-weight: 400;\">This house features elegant <\/span><b>&#8220;yin-yang&#8221; tiled roofs<\/b><span style=\"font-weight: 400;\"> and finely carved wooden decorations. The structure combines residential and commercial spaces, a design typical of the merchants from a bygone era.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22566\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/nha-co-phung-hung-1.jpg\" alt=\"\" width=\"700\" height=\"464\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/nha-co-phung-hung-1.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/nha-co-phung-hung-1-300x199.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h4><\/h4>\n<p><b>Quan Thang Ancient House<\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Preserving_an_authentic_antique_atmosphere_this_house_stands_out_for_its_time-worn_walls_and_evocative_interiors_Visitors_can_discover_gilded_panels_and_inscriptions_carved_with_incredible_craftsmanship\"><\/span><span style=\"font-weight: 400;\">Preserving an authentic antique atmosphere, this house stands out for its time-worn walls and evocative interiors. Visitors can discover <\/span><b>gilded panels<\/b><span style=\"font-weight: 400;\"> and inscriptions carved with incredible craftsmanship.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22567\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/optimize_nha-co-quan-thang-1-700x399.png\" alt=\"\" width=\"640\" height=\"365\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/optimize_nha-co-quan-thang-1-700x399.png 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/optimize_nha-co-quan-thang-1-300x171.png 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/optimize_nha-co-quan-thang-1.png 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"CHINESE_ASSEMBLY_HALLS_ALONG_TRAN_PHU_STREET\"><\/span><b>CHINESE ASSEMBLY HALLS ALONG TRAN PHU STREET<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Assembly Halls are among the most beloved spots for photography enthusiasts visiting Hoi An Ancient Town. Along Tran Phu Street, you will find several halls that bear a distinctive Chinese architectural and cultural imprint, such as:<\/span><\/p>\n<p><b>Cantonese Assembly Hall (Guangdong)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A place to discover many precious relics, including ornate ceramic panels and figurative statues. It is also a vibrant center for participating in ancient traditional festivals.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22568\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-quang-dong-1.jpg\" alt=\"\" width=\"700\" height=\"490\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-quang-dong-1.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-quang-dong-1-300x210.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h4><\/h4>\n<p><b>Fujian Assembly Hall (Phuc Kien)<\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Perfect_for_admiring_unique_architecture_with_finely_carved_decorations_Here_visitors_can_experience_the_grand_festival_dedicated_to_the_Goddess_of_the_Sea_Thien_Hau_and_capture_stunning_photographs_of_its_iconic_red_gateways\"><\/span><span style=\"font-weight: 400;\">Perfect for admiring unique architecture with finely carved decorations. Here, visitors can experience the grand festival dedicated to the <\/span><b>Goddess of the Sea (Thien Hau)<\/b><span style=\"font-weight: 400;\"> and capture stunning photographs of its iconic red gateways.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22569\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-phuc-kien-2-600x600.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-phuc-kien-2-600x600.jpg 600w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-phuc-kien-2-300x300.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-phuc-kien-2-150x150.jpg 150w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-phuc-kien-2.jpg 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h4><\/h4>\n<p><b>Teochew Assembly Hall (Trieu Chau)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">An ideal site to contemplate the art of meticulous craftsmanship, visible in the intricate carvings of wooden doors, altars, and columns. It is also well-known for the evocative rituals held during the <\/span><b>Lunar Mid-January<\/b><span style=\"font-weight: 400;\"> celebrations.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22570\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-trieu-chau-1.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-trieu-chau-1.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-quan-trieu-chau-1-300x200.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"THE_MAGIC_OF_HOI_AN_LANTERNS_RIVERS_AND_TRADITIONS\"><\/span><b>THE MAGIC OF HOI AN: LANTERNS, RIVERS, AND TRADITIONS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Hoi An Lantern Street<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hoi An\u2019s Lantern Street captivates visitors with thousands of colorful lanterns that glow throughout the night. While this area is always bustling, it becomes even more enchanting at sunset, especially on the <\/span><b>14th day of the lunar month<\/b><span style=\"font-weight: 400;\"> (Full Moon Festival).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22571\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-den-long-hoi-an-ve-dem-700x391.jpg\" alt=\"\" width=\"640\" height=\"357\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-den-long-hoi-an-ve-dem-700x391.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-den-long-hoi-an-ve-dem-300x167.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/pho-den-long-hoi-an-ve-dem.jpg 1353w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When strolling here, wearing a long dress or an elegant <\/span><b>Ao Dai<\/b><span style=\"font-weight: 400;\"> is the perfect way to capture evocative photographs. Additionally, you will have the chance to discover how traditional lanterns are handcrafted and taste local gastronomic specialties that are simply delicious.<\/span><\/p>\n<p><b>The Hoai River<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Hoai River is an inseparable symbol of Hoi An Ancient Town. A branch of the <\/span><b>Thu Bon River<\/b><span style=\"font-weight: 400;\">, it flows through the heart of the city and sustains the lives of local residents<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22572\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-an-photographer-5K1gBEpQII4-unsplash-700x467.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-an-photographer-5K1gBEpQII4-unsplash-700x467.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-an-photographer-5K1gBEpQII4-unsplash-300x200.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-an-photographer-5K1gBEpQII4-unsplash-1536x1024.jpg 1536w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/hoi-an-photographer-5K1gBEpQII4-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Local boats offer peaceful scenic cruises along the river at any time of day, allowing you to admire Hoi An from the water. Listen to the stories of the rowers to uncover local traditions. In the evening, releasing <\/span><b>floating lanterns<\/b><span style=\"font-weight: 400;\"> onto the water offers a deeply suggestive and romantic experience.<\/span><\/p>\n<p><b>Hoi An Market<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dating back to the 17th century, the Hoi An Market is steeped in historical charm. It is particularly striking for its unique architecture featuring <\/span><b>French colonial influences<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22573\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/cho-hoi-an-32-700x467.webp\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/cho-hoi-an-32-700x467.webp 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/cho-hoi-an-32-300x200.webp 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/cho-hoi-an-32.webp 1350w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As one of the most vibrant and authentic spots in the ancient town, it offers colorful stalls, inviting aromas, and a traditional atmosphere. Taste local specialties such as <\/span><b>Mi Quang<\/b><span style=\"font-weight: 400;\"> (Quang-style noodles), <\/span><b>Cao Lau<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Chicken Rice<\/b><span style=\"font-weight: 400;\">. Don&#8217;t miss the freshly made rice pancakes and grilled meats. The prices are affordable, making it the ideal place to enjoy a feast without spending much.<\/span><\/p>\n<p><b>The Bougainvillea of Hoi An<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In summer, the ancient streets of Hoi An come alive with the vibrant colors of <\/span><b>bougainvillea<\/b><span style=\"font-weight: 400;\">. These delicate flowers drape beautifully over the ancient tiled roofs, creating some of the most photographed spots in the city.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22574\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/341-700x465.jpg\" alt=\"\" width=\"640\" height=\"425\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/341-700x465.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/341-300x199.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/341.jpg 1299w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><b>cyclo (rickshaw) ride<\/b><span style=\"font-weight: 400;\"> beneath these blossoms is a suggestive experience that perfectly blends culture with natural beauty.<\/span><\/p>\n<p><b>Iconic Caf\u00e9s of Hoi An<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The caf\u00e9s in the historic center are perfect for both relaxation and photography:<\/span><\/p>\n<p><b>Faifo Coffee (130 Tran Phu):<\/b><span style=\"font-weight: 400;\"> Famous for its panoramic rooftop terrace overlooking the ancient streets.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-22575\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/images-11.jpeg\" alt=\"\" width=\"405\" height=\"493\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/images-11.jpeg 405w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/images-11-246x300.jpeg 246w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Mot Tea (150 Tran Phu):<\/b><span style=\"font-weight: 400;\"> Known for its traditional herbal tea served with lotus petals in an inviting, rustic atmosphere.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22576\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/tra-mot-1-700x524.jpg\" alt=\"\" width=\"640\" height=\"479\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/tra-mot-1-700x524.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/tra-mot-1-300x225.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/tra-mot-1.jpg 841w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Nha An (23 Phan Chau Trinh):<\/b><span style=\"font-weight: 400;\"> Offers peaceful corners and herbal teas served with eco-friendly bamboo straws.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-22577\" src=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/trai-nghiem-pha-tra-thao-moc-1-700x395.jpg\" alt=\"\" width=\"640\" height=\"361\" srcset=\"https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/trai-nghiem-pha-tra-thao-moc-1-700x395.jpg 700w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/trai-nghiem-pha-tra-thao-moc-1-300x169.jpg 300w, https:\/\/www.amotravel.com\/it\/wp-content\/uploads\/2025\/12\/trai-nghiem-pha-tra-thao-moc-1.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Continuiamo in:<\/p>\n<p><a href=\"https:\/\/www.amotravel.com\/it\/la-faccia-di-hoi-an-parte-2\/\">https:\/\/www.amotravel.com\/it\/la-faccia-di-hoi-an-parte-2\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Ancient Town of Hoi An, with over 400 years of history, captivates travelers with its authentic charm. The iconic ochre-yellow houses, vibrant colorful lanterns, and serene atmosphere create an irresistible backdrop for photography. &nbsp; &nbsp; Hoi An also wins the hearts of visitors through its exceptional local gastronomy and the warm hospitality of its [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":22580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizia-locale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE FACE OF HOI AN (PART 1) - Amo Travel Italiano<\/title>\n<meta name=\"description\" content=\"La citt\u00e0 antica di Hoi An, con oltre 400 anni di storia, affascina i viaggiatori con il suo fascino autentico\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.amotravel.com\/it\/en\/the-face-of-hoi-an-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE FACE OF HOI AN (PART 1) - 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